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That is the same question I asked myself when I was still in the dark about this revolutionary technology. Then I made it my business to find out all I could about this tool, and all I can say is WOW! The more I learnt about 3D printing, the more convinced I became that this concept, next to the Internet and computers, will redefine so much of our modern existence. The facts speak for themselves… Imagine a world where you are both the consumer and the producer. No longer do you have to play a passive role in your consumption of goods; with 3D printing, you can literally set your own standards and define your own style, just the way you want. Is that cool or is that cool? If you can think it,chances are, you can 3D print it – from essentials such as replacement parts, to feel-good, artsy products.
Watch your ideas go from concept to actual physical products you can hold in your hands, literally, in a matter of hours, or days. Prototyping at its zenith, like we’ve never seen before. Even more amazing, 3D printing will change the demand-supply chain structure as we know it today. Mass production will certainly take a hit, while a new market for 3D printing raw materials will emerge. Every marketer knows that the prices of goods get more inflated as they pass through the various stops in the current manufacturing – supply chain structure, leaving the hapless consumer to pick up the often hefty bill. What if you could cut through all of that and go from manufacturing to sales without worrying about the other steps in between? Think of this as a more complex version of the print-on-demand structure book publishers use today. Print the book when there is a demand, save warehousing costs, middleman costs, and minimize waste. You get my drift? The most amazing thing I have discovered is that a lot of people do not even know the basics of 3D printing, but even that is changing as the cost of 3D printers continue to drop, making it more affordable for the average consumer to afford one. So many 3D companies are already cashing in BIG TIME on 3D printing and its auxiliary products, ranging from the 3D printers and accessories themselves to 3D printing services, and the use of 3D printing technology for prototyping, production and market analysis. Shares in 3D printing-related companies are selling like the proverbial hot cakes, with stocks increasing in value as the technology becomes more refined, and useful.
See that helpless looking fellow right smack in the center of all the activity? That is you, the hapless consumer. Guess who is going to pay an inflated price for the cost of goods as they move from one port to the next? The good news is that it doesn’t have to be you! Take your own destiny into your hands and manufacture some of the things you need, without paying the ridiculous costs. Pretty soon, as the technology improves, you will be able to manufacture MOST of the things you need yourself, without that much of an effort. That is pretty incredible!
Let us look at the advantages of 3D printing from the perspective of the consumer and marketer:
Create previously “impossible-to-manufacture” products with ease, where they are needed, when they are needed, all produced economically, and fully customized. Think of a 3D printer as a factory, only without the associated expenses of traditional factories. One 3D printer can produce a wide range of products, often fully assembled.
The best part is that all of this is created at the point of consumption, meaning you don’t have to pay for shipping and handling, you don’t have to wait for your order to get to you, or pay inflated prices for items you can literally make for a few cents!
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